In RSVP, we love to celebrate innovative and hard-working women who have taken the initiative to start their own businesses.

Here, Denise Bennett White of Denise’s Beauty & Skin Clinic opens up about why she fell in love with beauty and

What sparked your love of beauty and the industry?

My late mum always loved make-up and skincare and when she brought me on my first trip to a beauty salon I was amazed that this could be my career. From my first day with Bronwyn Conroy Beauty School my passion grew. Twenty-five years later I still love my job and the results I can achieve for people.

Is there a treatment or product you are consistently recommending to your clients and why?

Treatments that I would always recommend would be facials or the CACI non-surgical facelift as your skin is so important. The first thing you see when talking to people is their face and if you have good healthy skin, you will look great and feel confident. We all want to age gracefully and this unfortunately doesn’t come without some effort.

What skincare tip do you swear by?

Always use SPF and skin supplements! SPF is probably the most important cream you could put on and now we have to protect against blue rays from computer screens and phones as well as UV rays, as eight hours in front of a screen equates to 20 minutes in midday sun. Skin supplements are the next one for me, as feeding the skin from within is so important. The skin is the largest organ of the body and the last to get nutrients from food.

How have you dealt with three lockdowns over the last year, has it changed or taught you anything about your business?

It has been tough! I’m finding this one in particular tough on my mental health more so than the business. It can be a struggle to stay motivated. I have worked hard over the past year to change how we conduct business – from launching our new website which has over 1,100 products online, and moving our skin consultations and tutorials online.

What is the best piece of business advice you’ve ever received?

Trusting my own gut – it never fails me – and resilience; understanding the needs of my business during times of uncertainty.

What advice would you give to someone hoping to succeed in this business?

Don’t give up! If your passion is strong enough, you’ll succeed. It’s been a tough 25 years and anyone who wants to achieve  in life has to work hard for it, it doesn’t come easy.

Web: www.denisesbeautyclinic.ie
Insta: @denisesbeautyclinic
Facebook: @denisesbeautyclinic.ie