With so many skincare ingredients being touted as the next big thing in beauty, it’s hard to know which ones really deserve the hype.
Niacinamide isn't a new ingredient and has been used in skincare for years, but it's been getting a lot of buzz lately for its numerous skin benefits, and it’s the star ingredient in a lot of new skincare products.
It's a great ingredient that can tackle a lot of skin concerns, such as ageing, hyper pigmentation and oily skin.
Read more:LOOKFANTASTIC beauty deals have skincare lovers raving as up to 25% off
As a skincare ingredient, niacinamide boasts many benefits, including anti-inflammatory and brightening properties that soothe skin and even out hyper pigmentation. Because it’s gentle, it’s a great choice for people with sensitive skin, and it can also benefit those with acne-prone skin as it has been shown to reduce oil production.
Niacinamide also helps strengthen the skin barrier by promoting the turnover of dead skin cells and boosts collagen production, which helps minimise the appearance of fine lines and wrinkles.
One of the most popular niacinamide serums is the Glow Recipe Watermelon Glow Niacinamide Dew Drops.
Shoppers are going wild for them, with one writing: "It can be used both as a serum and a primer. It gives such an amazing glow and it looks good under makeup. I really recommend you to buy it."
"I love it so much, it is very nice on the skin and the skin becomes so glowing," gushed another.
"This serum leaves a special glow on the skin and acts quickly on spots. It's thick, but it melts into the skin. Totally recommended," another wrote.
A description for the product reads: "Forget mica, let us introduce you to Glow Recipe's all-new Watermelon Glow Niacinamide Dew Drops - the first skin care highlighter that uses skin-friendly ingredients only to give you an ultimate glow (inspired by Korean makeup artists).
"Glow Recipe's all-new Watermelon Glow Niacinamide Dew Drops proves that you don't need make up to create a glow-giving finish. It instantly highlights skin for a magical, wet glow using only good-for-you skin care ingredients, sans mica, glitter, or pearls! While strobing skin, Watermelon Dew Drops delivers vitamins and hydration to make skin truly glow from the inside, out. This make up and skin care staple works under or over make up, all without tack or grease, for an undeniable, maximum, Instagram-ready glow."
And to make it even better, it's currently 30% off on Cult Beauty right now thanks to their Black Friday sale. Shop it here.
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